Four City Trip Starts

These crazy few days kicked off with a trip to Boston, for an industry show on March 7 and 8. We (The 4EVER Group) were one of the exhibitors at the Camera Company Pro Video show, which was held on the campus of Stonehill College. In addition to the show, I was a panelist for the Vista Awards, presented by the local video producers group, the National Professional Videographers Association of New England (NPVA-NE).

The show itself was fairly uneventful, and it was run well. They’ve had some practice: this was the 18th year of the show, and the second time that we’ve participated. Unlike the last time we participated, the show has been geared almost totally toward industry professionals. That meant that the foot traffic was lighter than we figured.

Day two of the show, Saturday, figured to be busier. Unfortunately, the weather didn’t really cooperate, as there was quite the downpour. The show was held in the school’s gym, which was next to the main athletic field (W. B. Mason Field), and there was a lacrosse match that morning. That had to be an unpleasant experience, out in the cold rain.

At the show’s conclusion (5pm), I packed up and grabbed a quick dinner with a couple of associates. Then I hit the road, bound for State College. Seven entertaining hours later, I arrived in my old home town for the PA ABC meeting. But you should have already read that story.

The four cities? Boston, State College, Davenport IA, and Las Vegas.

PA ABC Meeting

PA ABC Meeting

So there will be a couple of posts that are out of order. It happens.

This past Saturday, at the conclusion of the Camera Company event, I drove from the Boston area to State College, PA, for the meeting of the PA chapter of the Association of Bridal Consultants (ABC). This would be my second presentation for the PA ABC, and the last one had been about five or six years ago.

The drive featured some lousy weather, with serious rain from Boston to Hartford, CT, and a mix of light snow and ice for the last 100 miles of the trip. It didn’t help that I left Boston about 7pm, but the program didn’t end until after 5pm, and then I stopped for dinner with a couple of associates. I made it to State College almost exactly at 2am, and that’s when Daylight Savings Time took effect. I figure that simply meant that I lost an hour of awake time, rather than sleep.

Consultants did come in from all over Pennsylvania, from Pittsburgh to Philadelphia. Of course, there were a few from the State College area, as I noted in an earlier post. As a Penn State graduate, I’d be really happy to cover a wedding there, but I haven’t really pushed it before now.

My goal was to give the consultants something of a status update on the state of the video production business. Although two of the attendees had seen my presentation at the 2007 national ABC conference, this was new information to everyone else. We discussed Same Day Edits, Memorial Videos, and HD video, among other topics.

Since I had anticipated arriving so late, I was able to get scheduled to speak after lunch. The ABC did have two other speakers in the agenda, so that worked in my favor. I did get to sleep in a little, and then grab breakfast at the Waffle Shop, a favorite spot in State College. It was spring break, so town was unusually quiet.

On the ride home, I took a little detour through Altoona, to visit with friends there. So after another long drive, I finally got home about midnight.

Penn State Weddings?

Yesterday, I did a presentation for the PA chapter of the Association of Bridal Consultants. I’ll blog more about that later. First, though, I wanted to mention a useful and fun site for any fellow Penn Staters getting married in the Centre region.

One of the meeting attendees was Kerri Smith, the “quarterback” (their term) for Nittany Weddings. Her business card resembled a sports card, and the photo was of a bride in her gown, with a blue sash, about to throw a football. And she has lamp black under her eyes.

That football theme was consistent in their material, and I liked the branding. I have to figure that it plays well up in Happy Valley. Check them out at www.nittanyweddings.com.

Changes at The 4EVER Group

4EVER Group Focused on Membership Growth as Co-Founder Departs


Contact: Levi Rabinowitz
Redzone News Management
443-280-1911
levi@redzonenews.com
Or: Scott Broom
Redzone News Management
443-562-0112
s.broom@redzonenews.com

Feb. 26 2008 (Philadelphia, PA) The 4EVER Group, the leader in education and resources for the event video industry, today congratulated co-founder and former Director of Education Tim Ryan as he took leave from the organization.

“All of us who have worked with Tim wish him the best as he refocuses his efforts on growing his already-successful video production business,” said The 4EVER Group’s Director of Development Steve Wernick.

Ryan, along with his wife Lee Ann, own Treasured Memories Video in Massapequa, New York. He announced his leave from The 4EVER Group due to personal and private reasons February 25.

Wernick and Ryan established The 4EVER Group as the premier resource for event video production firms seeking professional development opportunities and access to networks of fellow event producers and the vendors that serve them. Event DV Magazine named Wernick and Ryan of The 4EVER Group to its inaugural Top-25 list of contributors to the industry in 2005. Since it’s founding in 2005, The 4EVER Group has hosted professional events and conferences attracting an international host of video professionals and vendors.

“We appreciate all that Tim has done with The 4EVER Group,” said Wernick. “The 4EVER Group was founded for the promotion and benefit of event video production companies exactly like Tim’s.”

Under Wernick’s continuing leadership, and with the assistance of a strong team that includes Ed Wardyga, Ken Ehrhart and LaDonna Moore, The 4Ever Group remains focused on growing its substantial membership and expanding the events, services, vendors and professional networks critical to assisting members in growing their businesses.

At The 4EVER Group’s most recent annual international conference, VIDEO 08, in Orlando Florida, members indicated expanding demand for newer areas of event production services such as the creation of video biographies and memorial productions for private clients, as well as sports- and school-based productions. Traditional areas of business include wedding video productions, corporate video productions and the production of photo montages for corporate and private clients.

In addition, The 4EVER Group’s 2007 Artistic Achievement Awards attracted global interest with entries from event video producers in Austria, Hong Kong, Puerto Rico, Canada, and the Philippines.

The 4EVER Group is the leading resource for video producers, especially those in the social event industry. For more information about the events and activities of The 4EVER Group, please visit www.4EVERGroup.org, or call 1-888-4EVERG1.

Why Get A Wedding Video?

An associate from California posted this Youtube clip;

http://www.youtube.com/watch?v=sP0UHCVyvtU&mode=related&search

In it, a couple discusses their wedding, and their decision to not have a video recording of the day. It's worth spending the 5 or 6 minutes there is you're unsure about hiring a wedding video producer.

NACE Conference

I recently celebrated my 4th anniversary as a member of the Philadelphia chapter of the National Association of Catering Executives (NACE). To celebrate, national NACE is having its annual convention in Philadelphia this summer. OK, that's not completely accurate, but the conference is coming to Philadelphia.

Since I'm part of the local chapter, and I know a thing or two about national conferences, I volunteered to serve on the committee assisting the national team. I'm serving as chair of the closing Gala. It suits me well, because the national is making most of the arrangements, and I will have little to do until the last month or two before the conference.

The local NACE chapter is an excellent place for industry professionals to meet and share. It's just another way of staying involved in the social event business.

I'm Still Here

You plan and organize a conference for hundreds of video producers, and you’ll let your blog slip. We just wrapped The 4EVER Group’s 3rd annual conference and trade show, and it was great. The discussions in the industry forums has been all positive, but we’re already working on ways to make the 2009 conference even better.

An important part of the conference was the Iron Videographer competition. It was based on the Iron Chef TV show, and was a compelling, six-month long project. The winner was Terry Taravella, from Studio Vieux Carre in New Orleans. Every part of the competition used video footage from my studio, so it made for a great re-imagining of our clips. The winning entries from the Iron Videographer competition can be viewed at http://4evergroup.org/ironvid.shtml.

If you want to get an idea of what the conference was like, just visit the home page at www.4EVERGroup.org. We had a series of daily vlogs created, and they’re posted on that home page.

Back in the north, we participated in the WPST bridal show yesterday. We haven’t taken a booth at a show in a few years, and they’re just not a place where we get instant gratification. But it’s a good time to remind anyone shopping for wedding vendors that you should make your selections as soon as you can.