NAB, Chapter 2

What are the odds? On the shuttle ride from the Las Vegas airport to the hotel, I was talking with the guy sitting behind me. It turned out that he and I graduated from the same high school, although he was a few years younger than me. Today, I was preparing to conduct an interview with a representative of Adobe Systems. During that time, we were making small talk. It developed that he graduated from the school I attended during 9th grade, and we were in the same graduating class. I have to figure that, being this far from home, the odds were pretty long on that.

Today was a combination of meetings and sessions. There was a 90-minute session on venture capital that wasn’t all that informative. The keynote speaker was Bob Pittman, who was CEO of AOL back when that actually meant something. He had a key point about product development, using cell phones and microwave ovens as examples. Cell phone reception is nothing like that of a land line, and a microwave doesn’t cook as well as a conventional oven. However, both products offer convenience. That was the message for product developers: offer more convenience to the consumer. “Better” works when it’s combined with convenience.

One of the big projects we have here at NAB is presenting Product Innovation Awards. You can read about them at www.4EVERGroup.org. Of all the award-winning products, I thought Zylight’s was the most amazing. It was a camera-mountable video light that has the full color spectrum of filters built in. The product demo was just plain cool.

NAB is also the time to catch up with videographer friends, among many others. We’ve run into videographer friends from across the country, and quite a few vendors have sought us out. The 4EVER Group programming will get a big boost from this show. And we still have more important meetings on the agenda for tomorrow.