Adobe Product Launch

The 4EVER Group has built an excellent relationship with Adobe Systems over the nearly three years that we've been active. That relationship led to a pretty cool invitation for me. Yesterday, in what was billed as the largest new product launch in the 25-year history of Adobe, I was among an elite group of 200 at the live roll-out in New York City.

Although I don’t edit video anymore, it was clear that the product upgrades were significant. Adobe also created better ways to maneuver between programs within the editing suite (called ‘bridge’). The one piece of Adobe software that I do use is PhotoShop, and they’ve improved that as well, by significantly reducing the time needed to load the program. As a non-editor, one of the cooler features of the product demo was showing how the program allows you to remove stray audio from a scene. It was like taking an eraser to the audio wave-form.

The product roll-out was simulcast on the Adobe web site. And, as can happen, about half-way through the demo, they experienced an equipment failure. The software was working fine, but the hardware—not so much. In the end, they had to stop the demo for about a half hour, while they made repairs.

Everyone in the room had experienced something similar, at some point in their careers. Stuff does happen. And while I would not have wanted to be one of the team on headsets, trying to trouble-shoot, I did enjoy being part of the audience, because that was when they opened up the bars, and started butlering some specialty drinks. Key lime martini? They were tasty.

In the end, the launch was successful. Adobe has some cool new tools for people in our trade, and everyone in attendance has a new story to tell.